The New Beauty Rules (Spoiler: There Are No Rules!)

The New Beauty Rules (Spoiler: There Are No Rules!)

You know all those old-school beauty rules, handed down over time, about how foundation and concealer should be used together, or how red and pink clash with each other, or picking only one feature, either lips or eyes, to focus on? 

Well, in today’s realm of beauty, the rulebook has been tossed out of the window and rebellion is the new cool! Following trends dictated from magazines feels kind of passé and a little bit mindless. So ditch the herd mentality and instead, harness your individuality to highlight yourself in the way you choose to. It’s a celebration of creativity with your face as the canvas. Wear as much or as little as you like and don’t let anyone dictate otherwise.

In the spirit of this anything-goes era, we’ve chosen a few untraditional pairings and suggested new uses for some familiar products. Read on to get inspired, but don’t take our word for anything – feel free to break the rules in your own unique way!

1. Bronzer Or Blush As Eyeshadow.
We’ve found that bronzer often doubles up as the perfect eyeshadow, whether matte or shimmery. For when you are travelling and don’t want to carry an entire eye palette, or for when you just want a subtle, sun kissed look all over your face, try swiping your bronzer over your eyelids as well as your cheekbones and bask in the double-duty glory of bronze! Similarly, blush can be used for a pretty pink, coral or red halo around your eyes.

Try out these bronzers:

Palladio Baked Bronzer Illuminating Tanpalladio

FACES Canada Ultime Pro Bronzing Powder

Ruby’s Organics Creme Blush Bronze Dust

And these blushes:

SUGAR Contour De Force Mini Blush Coral Climax

FACES Canada Glam On Perfect Blush Dusky Rose

Lakme Face Sheer Blusher Desert Rose

2. Blue Eyeshadow & Red Lipstick
This combination definitely isn’t for the faint-hearted! Intense colour application on both eyes and lips can totally work for the right occasions or when you just feel like being a little bit extra! Dial up the drama with either a quirky bright blue or smoky black-blue eye and lashings of mascara paired with an orange-red or deep crimson lip. 

Blue eyeshadows:

Lotus Makeup XXV Gel Eye Shadow Aqua SJ22

Chambor Orosa Scultpitng Eyeshadow Majolica Blue 104

Red lipsticks:

Colorbar USA Kiss Proof Lip Stain Hollywood 01

Maybelline New York Superstay Matte Ink Liquid Lip Colour Groundbreaker

3. Concealer Before Foundation
Old-school beauty rules dictate that you must slather your face in foundation and then use concealer on top. In reality, there really doesn’t need to be any set rules about how you use these two basic products. On great skin days, skip the foundation and just dab on a little concealer on any trouble spots. When your skin is acting up, using concealer first and then smoothing on a little foundation on top can work really well. Keep it all about you and how your skin is instead of an imaginary, archaic rule book! 


Maybelline New York Fit Me Concealer Medium 25

Revlon Photoready Insta Fix Makeup Stick SPF20 Nude


Lakme Absolute Skin Natural Mousse Golden Medium 03 25gm

L’Oreal Paris True Match Liquid Foundation Golden Toffee 6.5.D 6.5.W 30ml