Remember Akshay Kumar’s movie ‘PadMan’ or the Oscar-winning documentary ‘Period. End of Sentence’? We share something in common with these films- the spirit to help women in rural India overcome menstrual troubles. That’s why we’ve partnered with Goonj—a nonprofit that’s working relentlessly towards this cause. Introducing H&G Women For Women – a Health & Glow initiative to help women in rural India have a happy period. All you have to do is buy your sanitary napkins from Health & Glow (online/stores). The entire profit margin from the sales of the same will go towards providing menstrual kits to the women in rural India. The more you buy, the more women you help. Watch below to see what our employees have to say about the campaign.
We earnestly request you to join the cause and spread the word, because while menstruation is just a monthly affair for us, and we sail through it aided by tampons, pads and menstrual cups, not every woman enjoys this privilege. Periods are still considered a taboo in many regions of our country, leading to a bevvy of repercussions—
Millions of rural Indian women don’t have access to something as basic as a clean cloth. Many reuse a piece of cloth endless times, while others resort to the use of ash, sand, newspapers etc. in the absence of a cloth.
An increasing number of adolescent girls in Indian villages are dropping out of school because they don’t know how to deal with their period during school hours. The lack of awareness and amenities halts their education, and the cycle of menstrual ignorance continues.
Rural women are troubled by their menstrual cycles to such an extent that girls as young as 15 get their uterus removed to rid themselves of regular period problems.
The problems listed above are just the tip of the iceberg. There’re a host of other issues that accompany a rural woman’s regular period. ‘H&G Women for Women’ campaign is a resolve to be a part of the movement that’s fighting to normalize this biological function and give every woman the #RightToPeriod.
All the profits we make through the sales of sanitary pads on our app/website and stores will be donated to this cause. So, stock up and buy as many sanitary pad packs as you can to contribute to this great cause. Spread the word, it’ll help women across rural India Have a Happy Period, because they deserve it just as much as us.