Best Skin Care Products To Invest In At Every Stage Of Your Life

skincare investment

Your skincare routine is something that needs to evolve with age because your skin changes with time. What worked in your 20s may not be a good bet in your 30s or 40s. While the basic rituals (CTM) remain more or less the same, it is important that you get hold of these products that help address specific concerns during each period.

The 20s
You are past teenage skin woes and have an abundance of natural glow and youthfulness by your side. But a little care during this age goes a long way in keeping your skin healthy as you age.  

  • Biotique Bio Aloe Vera Ultra Soothing Face Lotion with Sunscreen SPF30+

Guarding your skin against sun damage is the single most important thing to do in your 20s. Rain or shine, use a broad-spectrum sunscreen with an SPF of 30 or more, such as this sunscreen by Biotique. Blended with pure carrot oil, extracts of carrot seed and lodhra bark, quince seed and aloe vera, this nutrition-rich sunscreen not only guards your skin against the sun but also keeps it soft, fair and moisturised.

  • Kaya Acne Free Comedone Control Serum

Your skin is still prone to occasional breakouts, and when that happens, you want a product that not just tackles active acne, but also prevents future breakouts. This serum by Kaya has a fast-acting formula that targets comedone (blackheads and whiteheads) by penetrating deep to unclog pores. It is infused with botanical extracts of Kudzu, Burdock, and Chamomile, whose anti-bacterial properties work immediately on acne-causing bacteria to give results in 12 hours. 

The 30s
This is the decade where signs of ageing begin to show. So, skin care in this decade is about adding anti-ageing products, and banking on those that that increase skin cell turnover and collagen production.

  • Jovees Eye Contour Cream

Invest in a good eye cream in your 30s and your under-eye skin will thank you for many years to come. This eye cream by Jovees is rich in peptides, plant derivatives and herbs that rehydrate and nourish the under-eye area, minimising dark circles and reducing puffiness.

  • Plum Grape Seed & Sea Buckthorn Mild Foam Scrub

Exfoliation helps increase cell turnover. This gentle foam scrub by Plum is filled with the goodness of antioxidant grape seed oil that fights ageing and sun-induced skin damage. It also contains healing sea buckthorn oil that polishes your skin for a smooth, refreshed appearance.

  • SeeSee Dead Sea Mineral Night Cream

‘Beauty sleep’ indeed! A reparative and nourishing night cream is what you need to bestow your 30s something skin with.  This light, luxurious formula by SeeSee is enriched with Dead Sea minerals and sweet almond oil to tackle early signs of ageing, leaving your skin flawless, smooth, firm and radiant.

The 40s
Your skin in the 40s needs a good bout of moisture plus enhanced anti-ageing care. It’s also a good time to look beyond your face for signs of ageing – especially the décolletage.

Olay Regenerist Microsculpting Moisturising Cream 50gmShop Now


  • Olay Regenerist Microsculpting Moisturising Cream

Tackle ageing and sagging skin with this moisturising cream by Olay. Made with 20% more anti-ageing ingredients and the signature amino-peptide complex, the cream hydrates on an intracellular level. It also helps firm and micro-sculpt the skin in areas that are prone to sagging – even the jawline – reducing the appearance of 4 years of lines and wrinkles in just 4 weeks. 

The 50s and beyond

As you enter the menopausal phase, there is a significant reduction in oestrogen levels, and consequently skin hydration. Moisturising continues to be the key need, along with advanced anti-ageing care.

Kaya White Resilience Antox Vit-C Formula 30mlShop Now

  • Kaya White Resilience Antox Vit-C Formula 

Pigmentation is one of your biggest skin worries in this decade. Tackle it with this antioxidant gel by Kaya. Enriched with vitamin C, this non-oily and easy to absorb formula counteracts free radicals responsible for skin ageing. It also reduces the appearance of dark spots, fine lines, and wrinkles, evens out skin tone, and leaves you brighter-looking.

No matter which decade you’re traversing, keep your skin well moisturised and well protected from the sun. Eat wise, work out well, drink plenty of fluids, and ensure that you get enough sleep, because a good skin care routine is nothing without a healthy lifestyle.

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